Sampling on the Kurfürstendamm or lead generation at IFA: 8,200+ registered students are available across Berlin.

“ucm has fundamentally changed our staffing at the airport. 98% staffing rate, even for last-minute requests. The backup system kicks in immediately.”
Head of Operations
Fraport AG
“ZÜP-certified personnel within a few days. That was unthinkable before. ucm handles all coordination, allowing us to focus on operations.”
Head of HR
Munich Airport
“Every detail counts at our brand events. ucm's students are professional, well-groomed, and understand what premium brands expect.”
Event Manager
Estée Lauder
“Whether it's 10 promoters for a weekend or 50 for the Christmas season, ucm scales with us without compromising quality.”
Retail Sales Manager
Ritter Sport
“For our conferences, we need reliable service staff who perform well even under pressure. ucm delivers, every time.”
Event Project Manager
ESMO
Berlin gives a promotion campaign two very different stages. Street-level footfall concentrates on the Kurfürstendamm and around Alexanderplatz, while the trade fair calendar puts qualified audiences in one place at ITB in March and IFA in September. The briefing for a sampling day and for a lead generation shift at the CityCube have little in common.
With more than 8,200 registered students in the city, we can cover several districts on the same day and still hold replacement cover. Staff are local, so no travel or accommodation costs arise, and multilingual promoters are available for the audiences Berlin attracts.
Where our promoters work in Berlin: sampling and tasting teams on the Kurfürstendamm and at Alexanderplatz, in-store promotion in supermarkets and department stores across the districts, roadshow crews on Tempelhofer Feld and at STATION Berlin, and lead generation at the Messegelände under the Funkturm and the CityCube.
What we confirm before a campaign starts: every promoter is briefed on your product, your key messages and the claims they may make, so a sampling shift does not turn into improvisation. Shifts are paid at or above the 2026 statutory minimum wage of 13.90 euros per hour, and English-speaking staff are standard at tourist locations.
Zalando, EDEKA Berlin
March around ITB and September around IFA are the strongest B2B months, with retail sampling peaking in the weeks before Christmas.
Across all industries - from trade fairs to logistics, from airports to hospitality. One partner, nationwide availability.
Sagen Sie uns, was Sie brauchen - wir melden uns innerhalb von 24 Stunden mit einem konkreten Vorschlag.