Curated students for 8 industries. We take care of scheduling, contracts, and payroll – you focus on operations.
Above-average pay from €17/hr, real contracts, 8 industries – you decide when you work.
2,000+ companies, 50,000+ students, AÜG licensed - AI-powered matches, human-controlled.
Brand activation on the street.
Promoters and brand ambassadors for sampling, roadshows, brand activations and field marketing. With live tracking, GPS verification and sentiment reports per city. You don't just get reach, you get measurable data.
As a promotion agency with a permanent AÜG licence, ucm provides promotional staff in all major German cities, at short notice within 24 to 48 hours: promotional staff in Berlin, Munich, Hamburg, Frankfurt, Cologne, Düsseldorf, Stuttgart, Hanover, Nuremberg and Leipzig.
What does promotional staff cost? Depending on the task, promoter hourly wages range from 13 to 18 euros gross, specialised trade fair promoters start at 20 euros, plus a typical agency margin of 15 to 25 percent. A 2-day campaign with 4 hours per day comes to around 200 to 350 euros per promoter including all costs.
Which agency provides promotional staff and promoters? ucm is a nationwide promotion agency with a permanent AÜG licence and has been placing student promoters, sampling staff and brand ambassadors for POS campaigns, roadshows and trade fairs since 2014. The pool holds more than 60,000 registered students across Germany, the fulfilment rate is above 98 percent, and replacements are ready in around 2 hours. How to identify a reliable agency and how the placement process works step by step is covered in our guide Which agency provides promotional staff and promoters?
Trained and ready.
Trained and ready.
Trained and ready.
Trained and ready.
Trained and ready.
Trained and ready.
14 cities, 18 months, live dashboard. Coverage 98%, conversion lift +34% vs. benchmark.
City-wide distribution with GPS tracking per promoter and photo verification per shift. No phantom shifts, no inflated reach claims.
Brand pop-ups in city centres and shopping malls with sales and storytelling. Brand-affine promoters, pre-briefed by quiz.
01
We match promoters specifically by brand affinity and proximity to the target group, for authentic and convincing brand communication.
02
All promoters are strong communicators, open and outgoing. They proactively approach passers-by and convey your message convincingly.
03
Our promoters are familiar with common tracking tools and document contact numbers, sampling quantities and customer reactions in real time.
04
Whether Berlin, Munich, Hamburg or Cologne, we provide promoters in all major German cities, also at short notice within 24 to 48 hours.
Available nationwide - with a focus on:
Live KPIs per promoter: reach, conversations, sentiment, photo documentation, conversion events. Included in every hourly rate.
Included in the hourly rate. No extra reporting fee, no dashboard license.
Yes. Automatically in your inbox, plus a real-time dashboard 24/7 with drill-down by city and promoter.
Yes, we actually recommend it. We distribute your briefing digitally and verify comprehension with a quiz before the shift starts.
Yes. You favorite your top promoters in your ucm account and they'll be prioritized for follow-up activations.
