
How a Berlin-based event agency became a nationwide AI-powered workforce platform.
Founded in Berlin in 2014 · 60,000+ students in the pool · 8+ industries, nationwide

How a Berlin event agency became a nationwide AI-powered workforce platform.
Work is changing faster than most are willing to acknowledge.
AI takes over what can be automated. What remains requires human touch, presence, and real people. We connect both.
Our platform handles everything a human can't do better: finding the right match, scheduling shifts, optimizing assignments, and billing.
But AI lacks intuition. It doesn't provide feedback after the first shift. It doesn't recognize who is ready for more. Our people do that.
We provide work that will still exist tomorrow – and build the infrastructure for it.
ucm was founded in Berlin in 2014 – born from personal experience. Our founder, Amin Guellil, had worked as a bartender and trade fair host during his studies and saw firsthand how traditional temporary staffing worked: analog processes, long vacancy periods, and jobs that didn't truly suit either students or companies.
The approach was different from the start: a proprietary platform that operationally manages the entire deployment – not just the placement.
What started as an agency for event and trade fair staff is today a leading AI-powered workforce platform with experience across 8 industries.
Founded in Berlin. First placement of student workers for events and hospitality.
Expansion to Frankfurt am Main. First major client in the aviation sector.
Partnership with Fraport AG. Development of the Managed Workforce Model.
Introduction of the digital platform for shift booking and time tracking.
Nationwide expansion – new locations in Munich, Hamburg, Cologne, and Düsseldorf.
Launch of the AI-powered matching engine. 85% of processes are automated.
Over 2,000 active clients. Introduction of the ucm OnDemand model for SMEs.
Pool of over 60,000 registered students. 8+ industries, nationwide.