Schildergasse and Hohe Straße plus gamescom and Anuga: 3,900+ registered students work Cologne promotions.

“ucm has fundamentally changed our staffing at the airport. 98% staffing rate, even for last-minute requests. The backup system kicks in immediately.”
Head of Operations
Fraport AG
“ZÜP-certified personnel within a few days. That was unthinkable before. ucm handles all coordination, allowing us to focus on operations.”
Head of HR
Munich Airport
“Every detail counts at our brand events. ucm's students are professional, well-groomed, and understand what premium brands expect.”
Event Manager
Estée Lauder
“Whether it's 10 promoters for a weekend or 50 for the Christmas season, ucm scales with us without compromising quality.”
Retail Sales Manager
Ritter Sport
“For our conferences, we need reliable service staff who perform well even under pressure. ucm delivers, every time.”
Event Project Manager
ESMO
The Schildergasse counts among the most walked shopping streets in Europe, and together with the Hohe Straße it gives Cologne a compact high-footfall zone for sampling and leaflet work. Two fairs then dominate the B2B year: gamescom in August with a young consumer audience, and Anuga in October with international food buyers.
We have more than 3,900 registered students in Cologne on file. Stand work at gamescom runs for long days with constant visitor contact, so we plan in shifts with replacement cover. Staff are briefed on the product and the claims they may use, and no travel or accommodation appears on the invoice.
Where our promoters work in Cologne: sampling and tasting teams on the Schildergasse and Hohe Straße, in-store promotion in the city centre retail blocks, lead generation and stand support at Koelnmesse during gamescom and Anuga, and roadshow crews at the Tanzbrunnen and along the Rhine bank.
What Cologne asks for specifically: gamescom expects staff who can explain a product to a well-informed audience for hours, while Carnival in February or March calls for teams who stay composed in a dense crowd. We brief for the format, and English-speaking promoters cover the international share of visitors.
REWE Group, RTL Group
August around gamescom and October around Anuga are the strongest weeks, with street promotion peaking in the Carnival period and before Christmas.
Across all industries - from trade fairs to logistics, from airports to hospitality. One partner, nationwide availability.
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