You see the floor in action while the campaign is running.

Promotional staff from a pool of over 60,000 vetted students, managed through real-time data rather than post-event reports.

ucm Direct by the numbers
1,174 projects
468 clients
4,747 shifts
Promotion team at a brand activation
Start Q4 planning

Response within 24 hours. No obligation and no minimum volume.

01 · 2026 Season

The Q4 2026 calendar is working against you.

Black Friday and the start of Advent fall on the same weekend, there are only four Advent Saturdays, and the week after Christmas begins with three closed days. The high-sales days are the same as always; there are just fewer of them.

Mo
Di
Mi
Do
Fr
Sa
So
23
24
25
26
27Black Friday
281. Advents­samstag
291. Advent
30
1. Dez
2
3
4
52. Advents­samstag
6
7
8
9
10
11
123. Advents­samstag
13
14
15
16
17
18
19Letzter Advents­samstag
20
21
22
23
24Heilig­abend
25Feiertag
26Feiertag
27Sonntag
28
29
30
31Silvester
1. JanFeiertag
2
3
Adventssamstag Black Friday Verkürzte Öffnungszeiten Handel geschlossen
1 weekend
Black Friday on the 27th and the first Advent Saturday on the 28th of November. Two occasions competing for the same foot traffic instead of being spread over two weekends.
4 Advent Saturdays
The last one falls on December 19th, five days before Christmas Eve. After that, there is hardly any room to adjust a campaign.
3 days closed
December 26th is a Saturday and a public holiday. This means the voucher week between the holidays begins without its strongest day.

At the same time, traffic is becoming more concentrated.

December is the busiest month of the year, with traffic up another 5.0% compared to 2024. In January, traffic drops well below the baseline. More people spread across fewer opportunities, with no second chance afterward.

2024 2025
Basisniveau 100
Dezember
124,9131,2
131,2 bedeutet rund ein Drittel mehr Passanten als im Normalfall.
Januar
78,077,0

hyX-Index: Passantenfrequenz in deutschen Innenstädten, gemessen an über 320 Standorten rund um die Uhr. 100 entspricht dem Basisniveau, die Balken zeigen die Abweichung davon. Quellen: hystreet.com, Jahresindexberichte 2024 und 2025. BNP Paribas Real Estate, Retail Footfall Analysis.

02 · The Risk

The final report arrives too late to make adjustments.

An empty booth or the wrong approach shows up in the report. By then, the window of opportunity for sales has closed.

During the campaign

You adjust

Staffing, location, and approach can be adjusted while the campaign is live.

After the campaign

You evaluate

The report explains what happened. It’s too late to change anything then.

03 · How ucm manages

Real-time data from the field.

Contacts, target audience mix, and the most effective approach are all in the dashboard while the campaign is running. Not just in the final report.

Promotion-Dashboard Kunde: Muster Marken GmbH
ZeitraumGesamter Mai StandortAlle
Einsatz & Kontakte
2.375
Kundenkontakte gesamt
Aktive Promoter:innen
18
Ø Kontakte je Promoter:in
132
Spitzentag
702
Zielgruppen & Verlauf
48 %
der Kontakte nahmen an der Aktionsmechanik teil
Bestandskund:innen929 · 57 %
Neukund:innen712 · 43 %
Spitzenzeit
12 bis 13 Uhr
Ansprache & Einwände
„Möchten Sie an einem Gewinnspiel teilnehmen?“
Wirksamste Formulierung · 23 % von 106 ausgewerteten Ansprachen
Keine Zeit195 · 42 %
Kein Interesse176 · 38 %
Bereits zufrieden53 · 11 %
Preisvergleich online39 · 8 %

This shows you not only how many people visited the booth, but also where conversations are stalling and which approach works best. Both can be adjusted while the campaign is live. In addition to the data, you get what no report can capture: photos from the booth, direct customer feedback, and insights from the team—continuously, without you having to ask.

Brands that work with ucm

Sales promoters, sampling teams, and brand ambassadors for POS campaigns, roadshows, and brand activation.

Roles
Promoters, brand ambassadors, sampling teams, flyer distributors, POS staff
Lead time
5 business days for planned campaigns, often within 48 hours for short-notice requests
Briefing
Brand identity, product, conversation guide, and code of conduct before every shift

Why ucm

Vetted students are the prerequisite. The difference lies in who selects them and who is on-site when it matters most.

Product knowledge can be trained. Personality cannot.

We teach everyone processes, product knowledge, and sales techniques. During casting, we look for something else: people who naturally approach strangers and clearly enjoy doing so.

Someone is on-site, all day long.

Performance that only happens during casting won't last a full shift. Supervisors are on the floor, goals are adjusted rather than just passed down, and our standby logic kicks in if someone drops out.

The last hour counts just as much as the first.

Long Advent Saturdays are won at the end of the day. We stagger breaks instead of bunching them, rotate positions, and move the team out of the customer area during breaks.

60,000+
Vetted students
< 1%
No-show rate
98%
Fill rate

Four Advent Saturdays. Plan them now.

Tell us what you have in mind. We will get back to you within 24 hours with a concrete proposal.

No obligation and no minimum volume.