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Etem Utku Oylum

Etem Utku Oylum

Automation Expert

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Bio

Etem develops and optimises the marketing automation strategy at ucm.jobs – from CRM workflows to data-driven campaigns.

Blog-Beiträge

Person at a desk with a laptop and documents - preparing a tax return with a side job

how to?

Tax return as a student: when is filing really worth it?

Students with a side job often pay too much wage tax. With the basic allowance of 12,348 euros (2026), this guide shows when filing a tax return pays off.

Two promoters handing out product samples at a promotion stand at a trade fair

how to?

Promotion jobs for students: hourly pay 2026 and entry

Promotion jobs pay students between 14 and 22 euros per hour in 2026. What clients actually check and how to get started without any prior experience.

Aircraft on the apron of a German airport - where student airport jobs take place

Karriere

Airport jobs for students 2026: pay and how to start

Airport jobs for students in 2026: from 13.90 to 22 euros per hour at Germany's largest airports - with requirements, background checks and entry tips.

Marketing engineer working on an automation workflow on a large monitor in a modern tech office

Unternehmen

Marketing Engineer: The New Marketing Role

The boundaries between marketing, data analysis and software development are blurring. Why the marketing engineer is becoming a key role in modern teams.

Marketing stack diagram with API connections between tools on a whiteboard in a modern office

how to?

API-First Marketing: The Modern Stack

Those who build their marketing stack on APIs gain speed, control and data quality. Why API-first is becoming the standard for modern marketing teams.

Marketing manager working with AI tools and automations on two screens in a modern office

Unternehmen

Marketing Without Code Is No Longer Viable in 2026

Marketers who still work without API knowledge and automation tools are falling behind. The skills that really count in modern marketing teams in 2026.

Comparison of automation tools n8n and Zapier on two laptop screens in a modern office

how to?

n8n or Zapier? An Honest Comparison for Marketing Teams

n8n and Zapier are the two dominant automation tools in marketing. Which fits which team - and when is switching worth it?

Marketing professional comparing Claude, Gemini, and ChatGPT on a laptop screen in a modern office

how to?

Claude, Gemini or ChatGPT for Marketing?

Claude, Gemini, and ChatGPT are not interchangeable. For marketing teams, choosing the right model makes a measurable difference - in quality, cost, and.